Privacy Policy

Effective Date: January 23, 2025

Asset Re-Source (“Asset Re-Source,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information we collect from you when you visit or use our website, including our ecommerce and bidding features (the “Site”) and related services (collectively, the “Services”).

This Privacy Policy describes what information we collect, how we use it, how we share it, and the choices you have.

—

 1) Information We Collect

We may collect the following categories of information:

 A. Information you provide directly

– Account and registration information (e.g., name, email, phone number, company name, username/password).

– Bidding and transaction information (e.g., bids placed, purchases, invoices, shipping/billing details, order history).

– Form submissions (e.g., contact forms, quote requests, event registrations, newsletter signups, support requests).

– Communications you send to us (e.g., emails, chat messages, customer support interactions).
– Behavioral activity is tracked in the form of views, clicks, form submissions, purchases, and other conversion activities. Users may receive targeted marketing based on tracked behaviors. 

Where form/registration data is stored: Information you submit via forms and registration may be stored and managed in HubSpot (our CRM and marketing platform). 

B. Information collected automatically (usage, device, and log data)

When you visit the Site, we (and service providers acting on our behalf) may automatically collect:

– IP address, browser type, device identifiers, operating system, and approximate location derived from IP.

– Usage data (pages viewed, links clicked, time spent, referring/exit pages).

– Cookie and similar tracking data.

C. IP tracking via Dealfront

We use Dealfront to help identify and understand business visitors to our Site by processing IP addresses and related usage signals. This may help us improve our Services, understand interest in our offerings, and support sales/marketing activities.

—

2) Cookies and Tracking Technologies

We use cookies and similar technologies (such as pixels and scripts) to:

– Operate and secure the Site

– Remember preferences

– Understand usage and improve performance

– Measure marketing effectiveness

Tools we use

– Google Analytics to analyze Site traffic and usage patterns.

– HubSpot to manage customer relationships, forms, marketing communications, and analytics.

– Dealfront for IP-based visitor insights.

You can control cookies through your browser settings. If you disable cookies, some parts of the Site may not function properly.

—

3) How We Use Information

We use the information we collect to:

– Provide and operate the Services (including registration, bidding, purchases, order fulfillment, and customer support)

– Manage accounts and authenticate users

– Process transactions and communicate about bids/orders

– Improve and personalize the Site and Services

– Analyze performance and troubleshoot issues

– Send marketing communications (see Section 4)

– Maintain security, prevent fraud, and protect our users and business

– Comply with legal obligations and enforce our terms

—

4) Marketing Communications and Your Choices

Registration and marketing consent

By creating an account and/or registering for our Services, you understand and agree that Asset Re-Source may send you marketing communications, such as product updates, promotions, and information about auctions/bidding opportunities.

Opt-out

You can opt out of marketing emails at any time by:

– Clicking the “unsubscribe” link in our emails, or

– Contacting us at [sales@assetresource.com] (or your preferred email).

Even if you opt out of marketing messages, we may still send non-marketing transactional or service-related communications, such as account notices, purchase confirmations, or security messages.

—

5) How We Share Information

We do not sell your personal information to third parties.

We may share information in the following limited circumstances:

A. Service providers

We share information with vendors who help us run our business and provide the Services, such as:

– HubSpot (CRM, forms, marketing communications, data management)

– Google Analytics (website analytics)

– Dealfront (IP-based visitor insights)

– Payment processors, hosting providers, email delivery providers, customer support tools, and fraud prevention services

These providers are permitted to use your information only to perform services for us and must protect it.

B. Legal and compliance

We may disclose information if required to comply with law, regulation, legal process, or enforceable governmental request, or to protect rights, safety, and security.

C. Business transfers

If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.

—

6) Data Retention

We retain personal information for as long as necessary to:

– Provide the Services

– Maintain business records

– Comply with legal obligations

– Resolve disputes and enforce agreements

Retention periods vary depending on the type of data and the purpose for which it was collected.

—

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

—

8) Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, such as:

– Request access to information we hold about you

– Request correction or deletion

– Object to or restrict certain processing

– Withdraw consent (where applicable)

– Request portability of your information

To make a request, contact us at **[privacy@assetresource.com]**. We may need to verify your identity before processing requests.

—

9) International Visitors

If you access the Site from outside the United States, please note that your information may be processed and stored in the United States and other locations where our service providers operate. Those jurisdictions may have different data protection laws than your country.

—

10) Children’s Privacy

Our Site and Services are not intended for children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from children.

—

11) Third-Party Links

The Site may include links to third-party sites. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

—

12) Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” and “Last Updated” date above will reflect changes. Your continued use of the Site after updates means you accept the revised policy.

—

13) Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

Asset Re-Source 

15915 Katy Freeway, Suite 505 

Houston, TX 77094

Email:[sales@assetresource.com] 

Phone: (281) 746-3295